22 Nov 2016

Existing monthly, August 2016


In August we had a chat with a US-based company's charity arm, who were looking for us to build a white-label version of Exist for their low-income user base. We had strong feelings both for and against this project. One on hand, this would deliver way more income than we'd been seeing from consumer subscriptions, but on the other hand, building something made for tracking low-income people so as to reward them for healthy behaviour seemed a bit... icky. Plus we weren't sure we wanted to go down the road of selling Exist derivatives to businesses, as this would take away from our consumer goals. Ultimately Belle vetoed this opportunity and we moved on.

In development news, we added food tracking from Fitbit and Jawbone UP, one of the extra types of data users had asked for in our survey. I also added some trends graphs for steps, sleep, productivity, and weight to the weekly email.

Belle published two posts for the blog: Prioritise your work using the Eisenhower matrix and Finding insights in your Todoist data with Exist.


The Larder Android app saw some updates allowing editing and deleting of bookmarks. I also launched the GitHub weekly releases email, a service which lists new releases and their release notes for all your synced GitHub repositories.

In content news, we decided Larder needed its own blog, and created one, moving our Larder-themed posts from the Hello Code blog onto the Larder one. This included the first interview in our Making It series, with Belle herself, and two other posts: When I questioned my assumption that I'm an early bird I started getting way more done, and Ways I use Larder.


Exist business stats
  • 781 active users (521 paid)
  • 197 free trial signups
  • 47 conversions from free to paid
  • 19 cancelled accounts
  • 47 suspended accounts
  • $3,636.61 income after Stripe fees (+2%)
Exist site stats
  • 4,959 uniques to our landing page (+11%)
  • 24,275 uniques to the blog (+31%)
  • Top traffic sources: Direct/organic search, Lifehacker, Todoist
Larder business stats
  • 15 trial signups
  • 4 conversions from free to paid
  • 3 deleted accounts
  • $110.39 income after fees
Larder site stats
  • 502 uniques to the home page (-15%)
  • 463 uniques to the blog (first month)