11 Sep 2017
Belle

Existing monthly, August 2017

Exist

This month we finally launched custom tracking! We knew this feature would take a long time, but it was hard to not be releasing anything user-facing for such a long period. And what a relief to release it! So far the response has been great.

We were lucky enough to get some press around Exist when custom tracking launched:

• Product Hunt
• Brett Terpstra
• Back to Work #338
• Do By Friday

We also published three posts on the Exist blog this month:

• Custom tracking is here!
• Understand what helps you build habits with Exist
• How to get weather data into Exist

Numbers

EXIST BUSINESS STATS

• 1,283 active users (854 paid)
• 468 free trial signups
• 73 conversions from free to paid
• 65 cancelled accounts
• $6,351.89 monthly recurring revenue, before Stripe fees

EXIST SITE STATS

• 5,278 uniques to our landing page (+50%)
• 17,348 uniques to the blog (+6%)
• Top traffic sources: Direct/organic search, Product Hunt, Lifehacker

Larder

LARDER BUSINESS STATS

• 976 accounts including trial or lapsed
• 32 paid users
• 33 trial signups
• 2 conversions from free to paid
• 1 deleted account
• $88.15 monthly recurring revenue

LARDER SITE STATS

• 356 uniques to the home page (-38%)
• 91 uniques to the blog (-5%)