04 Feb 2019
Belle

Existing monthly, January 2019

In January we sent out our annual review emails to all users who had enough data. These were a big hit again, which is always a nice way to start a new year. We started working on some mobile design improvements that we aren't ready to share yet, and continued our iOS beta testing for some upcoming features.

Numbers

EXIST BUSINESS STATS

  • 1,833 active users (1,328 paid)
  • 480 free trial signups (+22%)
  • 111 conversions from free to paid (+21%)
  • 100 cancelled accounts (+33%)
  • $9,755.07 monthly revenue (-4% with 4 payments this month & 5 last month)

EXIST SITE STATS

  • 5,392 uniques to our landing page (+12%)
  • 31,764 uniques to the blog (+32%)

Larder

LARDER BUSINESS STATS

  • 1,672 accounts including trial or lapsed
  • 52 paid users (+2%)
  • 54 trial signups (-5%)
  • 2 conversions from free to paid (+100%)
  • zero deleted accounts
  • $153.91 monthly revenue (-30%)

LARDER SITE STATS

  • 434 uniques to the home page (-17%)
  • 396 uniques to the blog (+14%)