11 Apr 2017

Existing monthly, March 2017


After making good progress laying the foundations for custom tracking last month, Josh started building custom tracking into the Android app in March. Both of us have been testing it and we're really looking forward to getting some user feedback soon.

Our integration with sleep data from Apple Health also went into beta testing this month. I've sent out a couple more versions including fixes for bugs our beta testers found and minor improvements, and I'm hoping it won't be much longer before this is ready for a public release.


Exist business stats
  • 1,083 active users (806 paid)
  • 184 free trial signups
  • 141 conversions from free to paid
  • 90 cancelled accounts
  • $5,597.08 income after Stripe fees (+7%)
Exist site stats
  • 4,434 uniques to our landing page (+15%)
  • 20,531 uniques to the blog (same)
  • Top traffic sources: Direct/organic search, Lifehacker, Todoist integrations page
Larder business stats
  • 833 accounts including trial or lapsed
  • 27 paid users
  • 26 trial signups
  • 2 conversions from free to paid
  • 0 deleted accounts
  • $43.32 income after fees (+215%)
Larder site stats
  • 455 uniques to the home page (-28%)
  • 416 uniques to the blog (+206%)