20 Jul 2016
Josh
Existing monthly, May 2016
Exist
Exist was pretty quiet this month as we focused on our Larder soft launch. However, I did manage to release our new GitHub integration, which pulls in commit data from all repos a user can commit to and adds another popular productivity service to our line-up.
Larder
In early May we decided Larder was ready for the world. We posted a "Show HN" post on Hacker News, which saw a pretty good response, and put Larder on Product Hunt the next day, which received an okay response.
After launch I kept busy by adding the most requested feature on the roadmap, "public folder feeds", which only one user has since taken advantage of. Let that be a lesson to you about implementing features based on user votes when you have a small userbase. I also completely revamped the folder and tag management pages to implement inline-editing and drag-and-drop reordering.
After a lot of confusion from users who expected the unlimited-length free trial to be an "I can use this comfortably forever" free tier, we simplified to a 14-day trial of all features, bringing Larder in line with Exist (although Larder doesn't ask for credit cards up front, the user has to actively convert). We've had no confusion since.
We also published a single Larder post on the Hello Code blog, What's in your Larder #04: Side projects.
Numbers
Exist business stats
- 707 active users (510 paid)
- 130 free trial signups
- 65 conversions from free to paid
- 24 cancelled accounts
- 40 suspended accounts
- $4,057.49 income after Stripe fees
Exist site stats
- 4,148 uniques to our landing page (+12%)
- 21,012 uniques to the blog (-2%)
- Top traffic sources: Direct/organic search, Lifehacker, RescueTime
Larder business stats
- 641 users (11 paid)
- 579 trial signups
- 10 conversions from free to paid
- 32 deleted accounts
- $112.10 income after fees (+3,216%)
Larder site stats
- Traffic: 11,360 uniques (+763%)