27 Dec 2014
Josh
Existing month to month, October 2014
This report is way overdue, so it'll be a briefer look at numbers and how we measured up.
Development
This month I was sick for a week or so, plus we were organising moving house, so not a lot got done. The most important things: progress on RescueTime integration, and some restyling of the mood email and submitted mood pages to make the whole thing stickier and nicer to use.
In other big development news, Belle is now our second developer! She's been working on Exist for iOS, her first ever app, and submitted it to Apple for beta review. Soon we can begin beta testing with a small group of users.
Marketing
Belle emailed all our users to start setting up some customer development interviews. It's important to get regular feedback on how we're doing and what users are looking for (that we're delivering — or not).
Other business stuff
Another rejection on another Y Combinator application. Nobody was surprised, as usual, but we continue to apply each round on the off-chance.
We signed a lease for our new home and Hello Code HQ, and started organising the move.
We published the second paid issue of The List.
The numbers
This month was the first of our free trials, so from now on you'll see some numbers change to accommodate this.
Business stats
- 379 users (310 paid)
- 68 free trial signups
- 7% growth with 27 conversions from free to paid (39% conversion rate)
- 4% churn with 15 cancelled accounts
- 5 suspended accounts
- $902.16 income after Stripe fees
- $194.17 income from The List
The number of paid users dropped a little this month because free trials meant that new users signing up (replacing those who churned) didn't become paid users immediately. This should smooth out from next month onwards.
Site stats
- 3,719 uniques to our landing page (-41% from the September spike)
- 9,442 uniques to the blog (-8% from September)
- 2,385 uniques to our top blog post, How does your fitness tracker know you're asleep? (same post up 6% from September)
- Top traffic sources were organic search, Twitter, and Reddit
Despite the big fall in landing page traffic, our blog kept going strong.
October: how'd we do?
We successfully polished mood tracking in the ways we planned, but didn't quite complete RescueTime integration.
Next month
Still set on getting RescueTime integrated and pushing that productivity and work/life balance angle. Still working on our iOS app, and getting it to a point where users can replace the nightly mood emails with a notification and rating from within the app.