10 Dec 2015
Josh

Existing monthly, September 2015

Another late report means another terse report!

Product development

This month was full of aborted attempts to add new things.

We tried adding Intercom for support and in-app messaging, but deleted it shortly after as it felt far too invasive, going against our values of not sharing user data.

I started and then quickly stopped adding Sleep as Android as a new Exist integration. Its API and docs were incomplete, lacking even the ability to tell how long the user had actually been asleep.

I then started and decided pull the plug on adding Google Fit, as their terms state that any data read from Fit must be returned in kind — meaning if Exist wanted to use Fit for activity and sleep data, we would also have to write back any other steps and sleep data for that user into Fit, even if we'd acquired it via a different source. Again, we're not comfortable spreading user data around like that, so we're looking for long-term ways around this particular condition.

Belle continued working on Exist for iOS, fleshing out the Dashboard tab.

Marketing

This month Belle wrote two posts for the Hello Code blog, one about the process of building Exist for iOS — Adding weather, and one about how Littlelogs compares to things like Twitter.

My interview with ReadWrite about the future of fitness data was published.

Other business stuff

We attempted to follow up on Littlelogs' successful appearance on HN and PH with some pitches to Lifehacker, The Next Web, and Fast Company. Nothing but tumbleweeds.

Numbers

Business stats
  • 542 users (484 paid)
  • 166 free trial signups
  • 14% growth with 66 conversions from free to paid
  • 4% churn with 18 cancelled accounts
  • 33 suspended accounts
  • $2,630.42 income after Stripe fees (-18% from prior month)

Our fifth month of more than $2k in income.

Note: we switched reporting methods as of this month, so users numbers may not quite match (I suspect total and paid users are a bit lower than they should be).

Site stats